We typically work in multiple phases - based on a creative brief. We outline the projects goals creative challenges, specific objectives, and regulatory criteria that needs to be met.
Phase 1 We develop 5-10+ creative concepts ranging from conservative “in-the-box” ideas to revolutionary “out-of-the-box” ideas.
Phase 2 During this phase, we hone in on a specific creative idea, and on one or two designs that need to be refined.
Phase 3 In the final phase, we convert refined concepts to functional, production ready-assets.